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craft designed for different types of missions, inte-  with growing demand for both domestic and in-  MAIN OPPORTUNITIES                   II.  Growth of the business jet segment;
                  gration of systems, equipment, components and   ternational air travel.
                  parts, intelligent and unguided weapons.   Sales of local producers grew at an impressive          AND NEW TRENDS                          III. Greater industry focus on the creation
                     The aerospace area provides small satellites   rate, though slightly lower than the total mar-                                            of more fuel-efficient planes;
                  and structures and their equipment, including   ket – an annual average of 17% during the review
                  payloads aboard, scan rockets and vehicle launch,   period – to reach R$24 billion, putting it on a par                                    IV. Increased outsourcing of development
                  various systems and parts, propulsion and ground   with  the size  of the  domestic  market.  Aircraft   According to IBM Plant Location International,   and manufacturing activities;
                  segments of services involving the application of   manufacturing was the most significant area of   the main opportunities and  new trends of the
                  satellite images, consulting and other specialized   the industry, accounting for over 79% of total rev-  aerospace industry, which could impact the Bra-  V.  Increased industry consolidation
                  services.                               enue. Although its relative importance decreased           zilian market, are:                       and partnering opportunities;
                                                          slightly, in grew 17% a year in terms of value.
                                                             Throughout  the  review  period,  this  category        I.  Forecasted growth in both the airline   VI. Good prospects for MRO activities
                  MARKET                                  experienced strong growth and should not lose                industry and defense spending;
                                                          any of it in the immediate future since many Lat-
                                                          in American airlines are using old and inefficient
                  Stronger trade, a growing middle class, invest-  aircraft to explore new market opportunities
                  ment liberalization, more tourism and the ex-  throughout Latin  America and consumers are
                  pansion of free trade agreements are the ma-  keenly aware of equipment age and view aircraft
                  jor contributors to sustainable air transport   type as a factor that makes an airline stand out   Automotive
                  growth  in  Brazil,  which  facilitates  growth  in   from its competitors. Projected demand for new
                  demand for  new  aircraft. The  Fortaleza Agree-  aircraft in the coming decade is at around 800 new
                  ment, an “open skies” agreement in the region,   deliveries throughout the region.  The spacecraft   BRAZILIAN AUTOMOTIVE INDUSTRY
                  is expected to help develop air transportation   category experienced 19% annual growth and was
                  in small and medium-sized markets beyond the   the second-largest area with, a 20% share of indus-
                  scope of existing bilateral limits in subregions in   try sales. However, there are signs that not all of   COMPANIES                      FOREIGN MARKET 2012
                  the Americas. Sales in the Brazilian aircraft and   the potential for growth is being taken advantage   VEHICLES AND AGRICULTURAL MACHINERY  INCLUDING AUTOPARTS
                  spacecraft market are therefore predicted to in-  of. Brazil is in a naturally good location for the space   ASSEMBLERS: 28                EXPORTS: US$ 22,7 BILLION
                  crease steadily at a 10-11% annual rate during the   industry – since it is on the Equator, it provides a   AUTOPARTS: 500                 (25% OF MANUFACTURED EXPORTS)
                  2011-2016 forecast period.              25% fuel savings compared to Cape Kennedy.                   DEALERS: 5.116                        IMPORTS: US$ 33,2 BILLION
                     Domestic aviation in Brazil grew 194% in the                                                                                            BALANCE: (-) US$ 10,5 BILLION
                  last decade according to Civil  Aviation National                                                    PLANTS
                  Agency (ANAC). It is estimated that the civil avia-  EMBRAER                                         INDUSTRIAL UNITS: 57                  EMPLOYMENT
                  tion market in Brazil will grow even more, driven                                                    STATES: 10                            DIRECT AND INDIRECT
                  by economic growth and stability.                                                                    CITIES: 35                            1,5 MILLION OF PERSONS
                     Brazil is the second-largest market for the   More than a hundred years ago, a young Brazilian
                  executive aviation industry worldwide, after the   aviator impressed the people of Paris with his suc-  PRODUCTION CAPACITY 2012            GDP SHARE 2012
                  United States.                          cessful flight of a monoplane of his own design.             VEHICLES: 4,5 MILLION                  INCLUDING AUTOPARTS
                     The Brazilian market for aircraft and space-  Inspired by Santos Dumont, Embraer is one of the    AGRICULTURAL MACHINERY: 109 THOUSAND   INDUSTRIAL: 21,0%
                  craft totaled R$23.9 billion in 2010, increasing   world’s main aircraft manufacturers, a position it                                       TOTAL: 5,0%
                  more than fivefold from 2000 to 2010. It’s the larg-  has achieved through constant and determined   REVENUE 2012
                  est aerospace market in the southern hemisphere.   pursuit of full customer satisfaction. Throughout   INCLUDING AUTOPARTS                  TAX GENERATION 2012 (IPI, ICMS, PIS, COFINS)
                     The total size of the aircraft and spacecraft   its 43-year history, the company has been involved   US$ 106,8 BILLION                   VEHICLES: US$ 24,8 BILLION
                  market increased at an average annual rate of   in all stages of a complex process: design, devel-
                  22% over the review period, fluctuating as high   opment, manufacturing, sales and after-sale sup-   INVESTMENTS 1994/2012                  SECTORIAL RELATIONS
                  as 52% in 2008 and as low as -13% in 2004. Direct   port for aircraft in the commercial aviation, exec-  INCLUDING AUTOPARTS                200 THOUSAND COMPANIES
                  business purchases accounted for 56% of total   utive aviation, defense systems and agricultural     US$ 68,0 BILLION
                  buyer expenditures on the market in 2010. The air   aviation segments.                                                                      WORLD RANKING 2012
                  transportation industry was the largest of these,   It has produced over 5,000 aircraft that op-     ACCUMULATED PRODUCTION                 VEHICLES: 7  / 4  DOMESTIC MARKET
                                                                                                                                                                       TH
                                                                                                                                                                     TH
                  with 3%, or R$725 million, of the total market val-  erate in 92 countries on five continents and is the   ASSEMBLED VEHICLES
                  ue. Investment or capital spending by airlines or   market leader for commercial jets with up to 120   64,4 MILLION (1957/2012)
                  aircraft leasing companies accounted for 40% of   seats. Embraer  manufactures  some  of  the  best   AGRICULTURAL MACHINERY
                  the total market value in 2010, 16% more than in   executive jets in operation and is now entering a   2,3 MILLION (1960/2012)
                  2000. Refurbishing ageing Brazilian airline fleets   new level in the defense segment.
                  facilitated growth in this buyer segment, in line                                                   Source: ANFAVEA (2013)
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