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BRAZILIAN ECONOMIC                      AN INDUSTRIAL AND                                          BRAZIL: STRONG AND                      POSITIVE BUSINESS

                  DEVELOPMENT: A                          RESOURCE POWERHOUSE                                        STABLE                                  ENVIRONMENT

                  HISTORICAL PERSPECTIVE                  Brazil is a market of superlatives. It is the world’s      The ongoing crisis in advanced economies high-  Brazil is an open economy, in particular when it

                                                          fifth-largest country by population and landmass,          lights just how far Brazil has come since the lost   comes to foreign direct investment. Many of the
                   st
                  21 -century Brazil is very different from the Bra-  the world’s seventh-largest economy by nominal   decade of the 1980s. Since then, Brazil has seen   largest companies operating in Brazil today are a
                  zil of the 1980s, when the country was buffeted   GDP (and also when measured on a purchas-        its average GDP growth rate increase every ten   product of foreign direct investment. This is the
                  by a series of international debt crises. Thanks to   ing power parity basis) and the second-largest   years, from less than 2% in the 1980s to 2.7% per   case, for example, in the automotive sector and
                  the country’s large and growing domestic mar-  emerging market in the world after China by both    year over the decade from 1991 to 2001, to almost   in many other consumer segments. Internation-
                  ket and high degree of diversification, Brazil has   market size and total GDP.                    4% over the ten years from 2002 through 2012. At   al investors in Brazil today benefit from strong
                  since consolidated macroeconomic stability, be-  Brazil is a leading global player in a broad      a time when advanced economies are facing poor   market fundamentals, a supportive investment
                  come  a net external creditor  in 2010 by  paying   range of economic sectors.                     growth prospects relative to past performance,   framework, a modern and efficient financial sys-
                  off its debt to the International Monetary Fund,   In advanced manufacturing, Brazil is proud to   Brazil  stands  out  for  its  solid  fundamentals  and   tem and a word-class workforce.
                  reduced net debt-to-GDP ratio to an historic low   host multinational original equipment manufac-  positive long-term prospects.
                  of 35% and accumulated international reserves   turers, as well as homegrown talent, in aerospace,
                  totaling $380 billion.                  automotive, capital goods, chemicals, construc-            ECONOMIC LIBERALIZATION
                     At the same time, conditional cash transfer   tion, electronics, engineering, information and
                  programs to families, such as the internationally   communications technologies, life sciences and oil   AND REFORMS
                  known Bolsa Familia (“Family Grant”), have lifted 40   and gas. Brazil is also home to world-class service
                  million Brazilians out of poverty and into an emerg-  industries, including construction, engineering
                  ing middle class. Currently this income bracket,   and financial and professional business services.  Brazil’s financial stability and economic strength
                  referred to as the  “C Class” in Brazil, represents   Commodities continue to play an important    stems from reforms made during the 1980s and
                  55% of Brazil’s total population and is expected to   role in Brazil’s economic emergence and have   1990s  that  opened  Brazil  to international  trade
                  grow from 105 million in 2011 to 118 million in 2014.   done so ever since European settlers first arrived   and liberalized key sectors of the economy by re-
                  Combined with a positive demographic outlook   in Brazil, with the country’s name likely deriving   moving government monopolies and fostering
                  through 2020 and supported by improved access   from a commodity – a lustrous red timber called    competition. In 1994, after several frustrated at-
                  to consumer credit, Brazil’s domestic market is set   brasilwood. Agricultural advances over the past   tempts to bring down inflation, the Brazilian gov-
                  to continue to grow into the future.    twenty years have seen Brazil emerge as one of             ernment introduced the “Real Plan,” a successful
                                                          the most vitally important food producers in the           stabilization program that introduced the curren-
                                                          world. Today, Brazil is among the top producers            cy that Brazil uses today – the real (plural: reais).
                                                          and exporters of a wide range of commodities, in-          The Real Plan managed to achieve a sustained
                                                          cluding biofuels (ethanol and biodiesel), iron ore,        reduction in prices, ending three decades of hy-
                                                          soybeans, coffee, oranges, poultry, beef, pork,            perinflation in Brazil. Since that time, prices have
                                                          aluminum and forest products.                              remained stable. The Real Plan made ambitious
                                                             Recent oil and gas discoveries – the largest            structural reforms that gave Brazil what is known
                                                          find in the last 30 years in the Americas – as well        as its macroeconomic “tripod” of stability – infla-
                                                          as abundant renewable energy resources, includ-            tion targeting, commitment to a free-floating ex-
                                                          ing hydro, wind and solar power, all contribute to         change rate and prudent management of public
                                                          increasing Brazil’s status as a major international        finances. This tripod, adopted in 1994 and man-
                                                                                      th
                                                          energy player, currently holding the 10 -largest oil       aged by an autonomous Central Bank and the
                                                          reserves on the planet.                                    Brazilian government, has remained at the heart
                                                                                                                     of Brazil’s macroeconomic policy framework ever
                                                                                                                     since, irrespective of changes in government.
                                                                                                                        One of the main consequences of ending in-
                                                                                                                     flation was an improvement in income distribu-
                                                                                                                     tion. The restoration of the value of the curren-
                                                                                                                     cy and the return to economic growth brought
                                                                                                                     about an increase in the purchasing power of the
                                                                                                                     less privileged members of the population and a
                                                                                                                     significant reduction in poverty.



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