Page 2 - Dairy History Eng

D Da ai ir ry y H Hi is st to or ry y P Pr ro oj je ec ct t / /

m
T Th he e P Pr ro og gr ra am

Dairy History Project

Promotion of milk products in Third Countries (Russia, Brazil) is a program co-financed by the European Union
and the Republic of Bulgaria. Objectives are:
1. Growth of consumption and demand for European milk products in Russia and Brazil
2. Increase of the exports of European milk products in Russia and Brazil
3. Improving the image of European products in the target countries
The set of actions that will be implemented during the 3 year period of the program, contains various different
marketing and promotion methods that serves all overall and specific objectives. Information means the use of
electronic and printed material, as well as large scale actions (exhibitions, products degustation, advertising
actions), addressing and support the main messages from program specifically and / or massively to the
selected target group.
The program includes:
?Exhibitions
?Promotions and Public Relations
?Advertising
?Samplings

Dairy History Project
In realizing the Project "Dairy History", on the implementation of the European program to promote Bulgaria
cheeses in the Brazilian market, Eurobrazil Ltd took over the shipment of samples and promotion actions in Sao
Paulo in February 2015.
The products were: white Bulgarian cheese of 150 grams and Kashkawal (yellow cheese).
Specifically, the quantities were shipped in 2 containers of the above samples, at one of two containers was
used for purpose of promotion and the second one for Eurobrazil Ltd for commercial reasons.
The energy of the promotion / tasting samples included 200 promotional days, in 20 outlets for 20 days.
In addition, the promotional plan that was implemented in order to maximize the benefits from the overall
promotional activity, there is a series of entries in the Brazilian press.
The advertising campaign concerning publication 17 full-page / 4 coloured advertisements and 16 full-page / 4
colored Articles (advertorials) in newspapers / magazines national and / or Brazilian regional coverage (total
posts:33)

Address: 23 Panaitoliou Str., 11741 Filoppapou Ring road, Athens - Greece
Phones: +30 2109238920, Fax: +30 2109248315
email: info@eurobrazilbusiness.com - Website: www.eurobrazilbusiness.com