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3 HUGE DOMESTIC MARKET 5 ENERGY POWERHOUSE                                                         7 WORLD-CLASS WORKFORCE 9 AGRICULTURAL

                                                                                                                                                             POWERHOUSE
                     ? Brazil has one of the largest consumer     ? Brazil is home to the world’s 10 -largest           ? Brazil’s demographic dividend: the vast
                                                                                     th
                  markets in the world, with over 201 million   petroleum reserves and the largest oil               majority of the population falls within the
                  inhabitants, and it is growing fast. It is due   discovery made in the Western Hemisphere          economically active range, with a positive     ? Among the world’s top producers and
                  to become the fourth-largest economy    in the past 30 years with the pre-salt deep-               demographic trend until at least 2020.  exporters of sugar, ethanol biofuel, orange
                  in the world by 2050 according to PwC.   water oil finds off Brazil’s southeast coast.                                                     juice, coffee, soybeans, beef, poultry,
                                                                                                                        ? Young, dynamic workforce, supported by   pork, tobacco and forest products.
                     ? 40 million new consumers have joined     ? Largest exporter and 2 -largest                    government professional training programs
                                                                              nd
                  a burgeoning middle class since 2003,   producer of ethanol biofuel in the world.                  that can be implemented in partnership     ? New agricultural frontiers being
                  driving growth across a variety of sectors.                                                        with businesses.                        opened up for agricultural development,
                                                            ? World’s largest river basin and home                                                           putting Brazil at the cutting edge of
                                             rd
                     ? Brazil is currently the world’s 3 -largest   to 12% of the planet’s surface water, with                                               innovation, research and development
                  market for beauty and healthcare products;   hydroelectric power supplying 73% of                  8 MAJOR INFRASTRUCTURE                  in agricultural techniques, technologies
                  3 -largest for PCs; 4 -largest for mobile   Brazil’s energy needs.                                                                         and productivity gains.
                                   th
                   rd
                                                th
                  phones, automobiles and TVs; and 5 -                                                               PROJECTS
                  largest for medical equipment.                                                                                                                ? Sustainable agriculture: Brazil has the
                                                          6 INNOVATION HOTBED                                           ? Brazil is making unprecedented     lowest carbon emissions among the world’s
                                                                                                                                                             largest agricultural players.
                  4 A GLOBAL PLAYER                         ? Relevant player in research,                           investments in infrastructure under
                                                                                                                     the Accelerated Growth Program and
                                                          development and innovation.                                the Logistics Investment Program.       10 GATEWAY TO LATIN
                     ? The ‘B’ in BRICS – a global growth
                  engine for today and tomorrow.            ? $15 billion in credit and grants                          ? The pipeline of investment projects   AMERICA
                                                          to support innovative projects by                          includes 10,000km of new railways,
                     ? Brazil is home to a competitive    companies will be invested by 2014                         7,500km of highways to be widened and
                  industrial sector. A series of market   under the Inova Empresa program.                           extended, development of 270 regional      ? Brazil’s largest cities are consolidating
                  reforms, including steadily declining                                                              airports, new urban mobility projects   their position as global investment
                  interest rates, lower electricity costs,     ? Science Without Borders program will                for Brazil’s medium and large cities,   headquarters not only for Brazil, but
                  improved access to financing, a reduced   send 100,000 of the best and brightest                   new, efficient and integrated ports,    for the entire Latin American region.
                  tax burden on companies and reduced     Brazilian students overseas to pursue                      the development of 4 international
                  logistics costs through unprecedented   graduate studies and research projects at                  airports, new electricity transmission     ? Brazil is a member of the South
                  infrastructure investment programs      the world’s best universities to bring new                 lines and hydroelectric power plants.   American Common Market (Mercosur)
                  have strengthened industry.             talent to Brazil when they return.                                                                 and is connected to all countries in South
                                                                                                                        ? The new projects will reduce costs for   America by free trade agreements.
                     ? Brazil is home to Latin America’s largest                                                     business and generate related business
                  aerospace, automotive, oil and gas, mining,                                                        activities in the transportation and logistics
                  capital goods, medical equipment and                                                               segment.
                  chemical industries.

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